MEG_Australie_Cdv_Flip_2.gif

MEG / 2017-2018

In collaboration with the MEG (Ethnography Museum of Geneva), Saentys developed several campaigns for temporary exhibitions, exploring different continents and themes.

 

Australie - L’effet boomerang

The boomerang effect

The campaign visual concept was inspired by the mesmerising patterns of Australian contemporary artist Brook Andrew.

 
 
 
 
 

Greeting card

Crafted around the upcoming exhibition theme, a positive message accompanies the card and dialogues with a graphic concept revealing the visual language of the communication campaign to come. 

The exhibition title “The boomerang effect” is here playfully expressed in a flip-/notebook offered to the addressees.