Australie - L’effet boomerang
The boomerang effect
The campaign visual concept was inspired by the mesmerising patterns of Australian contemporary artist Brook Andrew.
Greeting card
Crafted around the upcoming exhibition theme, a positive message accompanies the card and dialogues with a graphic concept revealing the visual language of the communication campaign to come.
The exhibition title “The boomerang effect” is here playfully expressed in a flip-/notebook offered to the addressees.
